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Shoptrue is a fashion discovery company; the only constantly learning fashion marketplace that combines AI-driven personal recommendations with taste-driven shopping.  

Shoptrue is your one stop personal shop™, curated for you by you; a singular destination where you can explore thousands of leading brands, curated to your personal style, brands, fit, and size; get taste-driven style inspiration from stylists, tastemakers, and peers; and ultimately build and share your own Fashion Playlists™ (collections) reflective of your personal style POV. Shoptrue has developed powerful insights and unique capabilities to help match people to relevant brands and styles, and change the way the world buys and sells clothes.

A world curated for you, and by you.

Shoptrue has a diverse team of talented technology and fashion leaders distributed across the globe.

Romney Evans

Founder & CEO
Romney is a tech entrepreneur who formerly co-founded fashion’s leading fit technology company True Fit, used by the world’s leading retailers and serves over 80 million active users globally, and helped pioneer the Fashion Genome, the industry’s largest connected data set.

Brandon Holley

Chief Fashion Officer
Brandon is a Conde Nast veteran, and former Editor and Chief for Lucky Magazine, Jane, and had a stint at GQ. She launched YahooShine and her own fashion tech company, Everywear. At her core, Brandon is a stylist. She’s spent decades inspiring women and men to find out how to utilize fashion in their daily lives and find their own expression in this world.

John Lashlee

VP Data Science
John Lashlee, has spent his career working at some of Silicon Valley’s most iconic companies, including Netflix and LinkedIn. John’s best-in-class data science toolkit has been honed at some of the best companies in the world at using data in both practical and novel ways.

Jill Jarvis

VP of Product
Jill is a seasoned product leader who prior to joining Shoptrue was a product leader for TripAdvisor, the world’s largest travel guidance platform, and consumer travel marketplace, which helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip.

Philip Dubina

VP Experience + Design
Phil was an early employee at True Fit and has over a decade of experience creating and influencing industry-changing experiences enjoyed by millions of consumers.  In this capacity he’s worked in collaboration with many of the world’s most iconic fashion brands and retailers. 

Kate DeLanders

Sr. Director of Marketing
Kate is an experienced data-driven marketer who led email and new user acquisition for leading clothing, footwear, lifestyle retailers, including J.Jill and Reebok.

Robert Pate

Chief Architect
Robert was an early employee at True Fit and helped scaled the world’s largest connected fashion data set, as well as a consumer application that serves over 90 million active users.

01. Honor Customers

We believe that when we make decisions that put our customers first, success in every area of our business will follow. We believe fashion should be inclusive: “No customer left behind.” We seek to listen, to analyze, to test, in an effort to deliver extraordinary experiences that our customers value. We aspire to earn their trust and their loyalty by helping them more easily find only what they love, and by using every tool at our disposal to better anticipate what they might love in the future.

02. Share Generously

We believe that sharing is one of the key building blocks of strong teams. We share our knowledge, information, time, context, responsibility, credit, victories, workloads, and even hardships as a team. Through open and honest communication and transparency, we are building bonds that help us perform and excel as a team and as individuals.

03. Trust Our Differences

We believe that by embracing diversity in people, backgrounds, and perspectives, we improve our chances of success and foster innovation, growth, and can solve more complex problems for our highly diverse customer base. We trust that teams with more varied viewpoints are better equipped to constructively challenge each other and better solve for the whole.

04. Demonstrate Gratitude

We’re not blind to adversity. We expect it. But we choose to face our challenges with a positive attitude, expecting we can overcome them, and solve complex problems. We acknowledge that our customers, our investors, our partners, our managers, or our direct reports, have all in some way taken a chance on us, and we don’t take that for granted. We aspire to treat each stakeholder with kindness, appreciation, empathy, and respect. And when one of us inevitably falls short of this from time to time, we’re quick to forgive and move on. Chronic disrespect is not tolerated.

05. Earn Every Finish Line

We love the way getting stuff done feels. High fives both literal and metaphorical abound. We celebrate our successes, big and small. We strive for excellence always, but we know success is stitched together from a series of small sprints, daily victories, and even some losses. Obstacles are part of the journey but our grit, perseverance, and teamwork help push us across every finish line together.

06. Better Than Yesterday

The future happens one day at a time. We believe in being fearless in our aspirations. Failure is a step towards success, and never a final destination. We strive to constantly improve. We can only do this by stepping outside of our comfort zones and trying new things. We won’t get it right every time but we embrace the opportunity to innovate, and improve our company, our shopping platform, our community, our environment, our team, ourselves.

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