
Shoptrue is a fashion discovery company; the only constantly learning fashion marketplace that combines AI-driven personal recommendations with taste-driven shopping.
Shoptrue is your one stop personal shop™, curated for you by you; a singular destination where you can explore thousands of leading brands, curated to your personal style, brands, fit, and size; get taste-driven style inspiration from stylists, tastemakers, and peers; and ultimately build and share your own Fashion Playlists™ (collections) reflective of your personal style POV. Shoptrue has developed powerful insights and unique capabilities to help match people to relevant brands and styles, and change the way the world buys and sells clothes.

A world curated for you, and by you.

Shoptrue has a diverse team of talented technology and fashion leaders distributed across the globe.

Romney Evans
Romney is a tech entrepreneur who formerly co-founded fashion’s leading fit technology company True Fit, used by the world’s leading retailers and serves over 80 million active users globally, and helped pioneer the Fashion Genome, the industry’s largest connected data set.

Brandon Holley
Brandon is a Conde Nast veteran, and former Editor and Chief for Lucky Magazine, Jane, and had a stint at GQ. She launched YahooShine and her own fashion tech company, Everywear. At her core, Brandon is a stylist. She’s spent decades inspiring women and men to find out how to utilize fashion in their daily lives and find their own expression in this world.

John Lashlee
John Lashlee, has spent his career working at some of Silicon Valley’s most iconic companies, including Netflix and LinkedIn. John’s best-in-class data science toolkit has been honed at some of the best companies in the world at using data in both practical and novel ways.

Jill Jarvis
Jill is a seasoned product leader who prior to joining Shoptrue was a product leader for TripAdvisor, the world’s largest travel guidance platform, and consumer travel marketplace, which helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip.

Philip Dubina
Phil was an early employee at True Fit and has over a decade of experience creating and influencing industry-changing experiences enjoyed by millions of consumers. In this capacity he’s worked in collaboration with many of the world’s most iconic fashion brands and retailers.

Kate DeLanders
Kate is an experienced data-driven marketer who led email and new user acquisition for leading clothing, footwear, lifestyle retailers, including J.Jill and Reebok.

Robert Pate
Robert was an early employee at True Fit and helped scaled the world’s largest connected fashion data set, as well as a consumer application that serves over 90 million active users.



01. Honor Customers
02. Share Generously
03. Trust Our Differences
04. Demonstrate Gratitude
05. Earn Every Finish Line
06. Better Than Yesterday



