Effective Date: September 14, 2022
Shoptrue Privacy Principles
Shoptrue follows these principles in order to protect your privacy:
- We do not collect any more personal information about you than is necessary;
- We do not keep your personal information if it is no longer needed; and
- What personal information do we collect?
- Why do we collect personal information?
- How do we use personal information?
- With whom do we share personal information?
- How do we secure personal information?
- How do we respect your choices about your personal information?
- How do we use third-party advertising and analytics services?
- What other terms apply to personal information?
1. What personal information do we collect and how is it collected?
(a) Personal information provided by you. We collect personal information by asking you questions about yourself. When you set up a Shoptrue account, we may ask you for personal information such as your age or birthdate; gender; and your size, brand, fit, size and style preferences. We may also request your email address and phone number, so that we can communicate with you. You may also provide us with personal information through any website mobile application provided to you by Shoptrue or controlled by a Shoptrue retail partner or service provider. Shoptrue retail partners are third party retailers whose apparel may be purchased through our Service, directly, or via affiliates, and our service providers are third parties that assist us with providing the Shoptrue Service, such as payment processing and order fulfillment.
(b) Personal information automatically collected. While you use the Shoptrue Service, we automatically record information that your browser sends whenever you visit a website. For example, we may receive: the name of the domain and host from which you access the Internet, the Internet Protocol (IP) address of the computer you are using, the date and time you access our Service, and which apparel items you view and/or purchase. We use this information to measure the usage of the Shoptrue Service, and to understand how we can serve you better.
The information we collect automatically may include personal information, such as purchase and return information. This information helps us to improve and better personalize our Service, including by enabling us to identify and authenticate users and by providing a more relevant and seamless user experience.
For more information about our service providers and their activities, please see Section 6, below.
2. Why do we collect personal information?
We collect your personal information to provide you with the Shoptrue Service and to administer our business. This information also allows us to provide you with easy access to products and our services, with a particular focus on the items and programs that may be of most interest to you. Your personal information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.
3. How do we use personal information?
Shoptrue uses your personal information to provide you with the Shoptrue Service, to provide you with a superior customer experience, and to administer our business. We may use your personal information to:
- Create and provide personalized recommendations on style, fit and size of apparel items;
- Analyze the style, fit and fashion of apparel items;
- Create a Shoptrue Profile (personal account) you can log into from any device;
- Provide you with special offers, promotions, and other marketing programs and news that may be of interest to you;
- Provide customer support and facilitate orders and returns through our third party partners;
- Answer questions you ask of us regarding the Service or recommendations;
- Communicate with you regarding security, privacy, and administrative issues;
- Validate you are of legal age to use our services;
- Test and improve our systems and services; and
- Manage our business.
We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
We will only keep your personal information for as long as necessary to provide the Shoptrue Service or as long as we are required to by law. After this, your personal information will be deleted. We may not remove your data when there is a legal storage requirement such as bookkeeping rules, or when there is a legal ground to keep the data, such as an on-going contractual relationship.
Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data.
4. With whom do we share personal information?
In addition, Shoptrue may share any of your personal information with third parties as follows:
- Law Enforcement Officials and as Required by Law. Shoptrue may release any or all of your personal information to third parties when we determine, in our reasonable judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property, or safety of Shoptrue, our employees, our customers, users, or others.
Finally, Shoptrue may share aggregated or de-identified information for our business purposes.
5. How do we secure your personal information?
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and after it is received, for example encryption is used to help prevent unauthorized access to personal information. Unfortunately, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
Your account information is protected by a password. It is important that you protect against unauthorized access to your account and information by choosing your password carefully and by keeping your password and computer secure, such as by signing out after using the Shoptrue Service. If you have any questions about the security of your personal information, you can contact us at firstname.lastname@example.org.
6. How do we use third-party advertising and analytics services?
From time to time, we may work with third-party service providers to help us better understand how you use our Service. These service providers may place cookies on your computer or use other technologies, such as pixel tags and clear gifs, to collect personal information. The personal information that is collected will tell us things like how you navigated around our Service, and what actions were taken. This personal information will help us to better serve you and provide you with more personalized offerings. Additionally, some of our service providers use these technologies on our Service to provide certain behavioral advertising services as well as marketing services via email and display advertising.
We will not grant permission to any of these third-party service providers to collect your credit card information, e-mail address, or password information through this technology. Any third-party service provider will be restricted to use your personal information to perform services for us, securely and in confidence. Any such third-party service provider will be restricted from using your personal information for any other purpose, except on an aggregate, anonymous basis. With your privacy in mind, we will work toward engaging third-party service providers who enable you to opt-out of their personal information collection processes.
7. How do we respect your choices about your personal information?
We offer you the following choices about the information we collect from you and how we communicate with you:
Cookies: Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the features of the Shoptrue Service.
Promotional Communications: When you interact with the Shoptrue Service in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively “Promotional Communications”) from Shoptrue or third parties with whom Shoptrue has a business relationship and those communications may include advertisements. If, at any time, you wish to no longer receive Promotional Communications from Shoptrue, you will be able to follow instructions provided with the Promotional Communication or within the Shoptrue Service in connection with Promotional Communications.
Web Analytics: You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
Third-Party Tracking: Although we do not control third parties’ collection or use of your information to serve interest-based advertising or other targeted content, a number of these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted advertisements from members of the Network Advertising Initiative by visiting http://www.networkadvertising.org/choices.
Account Information: You may also be able to access and update your preferences and account information in your account settings.
Please be advised that Shoptrue may periodically archive personal information it has collected and there may be times that such archived information cannot be permanently removed from our systems.
8. Who do I contact if I have questions or concerns?
If you would like to report a security concern about our website or the Shoptrue Service, please contact us at email@example.com.
9. Additional Terms
Children’s Privacy. The Shoptrue Service is not directed to, and we do not knowingly collect or solicit personal information from, children under the age of 13. If we learn we have collected or received personal information from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at firstname.lastname@example.org..
Do Not Track Signals. Your web browser may let you choose your preference as to whether you want to allow the collection of information about your online activities over time and across different websites or online services. At this time, the Shoptrue Service does not respond to the preferences you may have set in your web browser regarding such collection of your information, although we do provide other opportunities for you to control your information, including, for example, honoring your cookie preferences.
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